If you don't know what a Digital Asset Management platform is (DAM), see this article here before.
What is taxonomy?
Taxonomy is a process dedicated to classifying and facilitating access to information.
Here we will talk about the importance of this process for organizing digital files within an organizational structure. Whose definition, if misunderstood or applied rather than facilitated, makes processes extremely inefficient, even integrating with other digital platforms (e-commerce, APPs, websites, ERPs, etc.).
It is common for companies to have shared internal network structures that facilitate file storage. This ease becomes a problem as the volume of multipurpose files adds to the constant change in collaborators who organize and sort these files, as each one usually does their own thing.
But after all, what does taxonomy encompass?
Formally, it is the technique or methodology that organizes, classifies, and defines the hierarchy of digital files and products / information within a comprehensible framework.
In practical terms the process involves the design, naming and classification of groups that allow a clear reading of the origin and application of each information. Which is structured and related within the company and their respective areas: regions, divisions, segments and categories.
Taxonomy structure in digital file management.
The main challenge of digital asset management (DAM) for industry is to structure how these files / information will be named and hence classified on a large scale / volume without losing the structure and standard, ie the pre-established taxonomy.
Semantics
Understanding the semantics drawn from a company's culture and dynamics is a key element in defining a good taxonomy.
Carefully defining the semantic field of each cluster and the file name structure (words joined together by meaning, meaning the meaning of a word or group of words) is critical to the success of digital asset management (DAM).
Key Benefits of a Well Applied Taxonomy
Artificial Intelligence (I.A)
A well-defined taxonomy framework coupled with artificial intelligence embedded in a digital asset management (DAM) platform allows, moreover, to automatically preset how to allocate a file or information according to semantics. This speeds up the file management process within the enterprise, greatly reducing human errors.
SEO (Search Engine Optimization)
Good taxonomy directly influences industry relevance (brands and products) in indexing Google and other search engines. After all, it naturally allows the insertion of long tail terms into the structure, opening the range of contexts derived to category terms much more.
See more benefits of a DAM:
9 Benefits of Digital Asset Management for the Corporations 5 benefits of Digital Asset Management for Trade Marketing
Now that you have understood the advantages and challenges of digital asset management for the Industry, discover Yapoli:
Yapoli is an intelligent platform, made for governance, management and distribution of digital assets for large corporations.
Havaianas case of Digital Asset Management (DAM) for Trade Marketing
How Yapoli, a platform that connects management and governance of digital materials, supports Havaianas in the management and distribution of digital assets by eradicating the consumption and distribution of outdated materials, out of compliance and out of effect.
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