Feb 9, 20213 min readDAMDigital transformation: Journey and ExperienceIndex 1. Optimizing the content creation process 2. Usability-oriented content 3. Measuring performance and engagement of images and...
Jan 30, 20213 min readDAMDigital transformation: Investment and MeasurementWe are in the fourth article - out of a series of five - on how large corporations are positioned on the journey towards digital...
Jan 7, 20213 min readDAMDigital transformation: Data and TechnologyWe come to the third article - in a series of five - in which we delve into the journey of large corporations towards digital leadership....
Dec 12, 20202 min readDAMDigital transformation: People, Processes and CultureAs we discussed in the previous article, the dimension People, Processes and Culture mentioned in the article The State of Digital...
Nov 13, 20204 min readDAMDigital transformation: 9 levers towards the digital leadership of large corporationsIndex 1. People, processes and culture 2. Data and technology 3. Investment and measurement 4. Journey and experience with the brand The...
Nov 10, 20202 min readDAMDigital transformation begins in corporate culture"However beautiful the strategy, you should occasionally look at the results" said Winston Churchill When we talk about digital...