Blog da Yapoli

Feb 9, 20213 min read

Digital transformation: Journey and Experience

Index 1. Optimizing the content creation process 2. Usability-oriented content 3. Measuring performance and engagement of images and...

Jan 30, 20213 min read

Digital transformation: Investment and Measurement

We are in the fourth article - out of a series of five - on how large corporations are positioned on the journey towards digital...

Jan 7, 20213 min read

Digital transformation: Data and Technology

We come to the third article - in a series of five - in which we delve into the journey of large corporations towards digital leadership....

Dec 12, 20202 min read

Digital transformation: People, Processes and Culture

As we discussed in the previous article, the dimension People, Processes and Culture mentioned in the article The State of Digital...

Nov 13, 20204 min read

Digital transformation: 9 levers towards the digital leadership of large corporations

Index 1. People, processes and culture 2. Data and technology 3. Investment and measurement 4. Journey and experience with the brand The...

Nov 10, 20202 min read

Digital transformation begins in corporate culture

"However beautiful the strategy, you should occasionally look at the results" said Winston Churchill When we talk about digital...

Oct 11, 20194 min read

5 Benefits of Digital Asset Management for Trade Marketing

Trade marketing is an important part of the marketing strategy of organizations planning to maximize sales and differentiate their...

Oct 10, 20194 min read

How a DAM platform can bring cost savings to your area (Part II)

Index 7. Content refactoring 8. Information security 9. Process optimization 10. Integration tools 11. Collaboration in projects 12....

Oct 8, 20196 min read

How a DAM platform can bring cost savings to your area (Part I)

Index 1. Decentralized content 2. File versioning 3. Indexing and searching materials 4. Access profiles 5. Compliance and validity of...

Oct 5, 20194 min read

ESG for large corporations

Index 1. After all, what is ESG? 2. Governance An increasingly latent theme in large corporations and in the open innovation ecosystem...