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Feb 9, 20213 min read
Digital transformation: Journey and Experience
Index 1. Optimizing the content creation process 2. Usability-oriented content 3. Measuring performance and engagement of images and...
Jan 30, 20213 min read
Digital transformation: Investment and Measurement
We are in the fourth article - out of a series of five - on how large corporations are positioned on the journey towards digital...
Jan 7, 20213 min read
Digital transformation: Data and Technology
We come to the third article - in a series of five - in which we delve into the journey of large corporations towards digital leadership....
Dec 12, 20202 min read
Digital transformation: People, Processes and Culture
As we discussed in the previous article, the dimension People, Processes and Culture mentioned in the article The State of Digital...
Nov 13, 20204 min read
Digital transformation: 9 levers towards the digital leadership of large corporations
Index 1. People, processes and culture 2. Data and technology 3. Investment and measurement 4. Journey and experience with the brand The...
Nov 10, 20202 min read
Digital transformation begins in corporate culture
"However beautiful the strategy, you should occasionally look at the results" said Winston Churchill When we talk about digital...
Nov 1, 20192 min read
The importance of taxonomy in digital asset management (DAM) in organizations
If you don't know what a Digital Asset Management platform is (DAM), see this article here before. What is taxonomy? Taxonomy is a...
Oct 11, 20194 min read
5 Benefits of Digital Asset Management for Trade Marketing
Trade marketing is an important part of the marketing strategy of organizations planning to maximize sales and differentiate their...
Oct 10, 20194 min read
How a DAM platform can bring cost savings to your area (Part II)
Index 7. Content refactoring 8. Information security 9. Process optimization 10. Integration tools 11. Collaboration in projects 12....
Oct 8, 20196 min read
How a DAM platform can bring cost savings to your area (Part I)
Index 1. Decentralized content 2. File versioning 3. Indexing and searching materials 4. Access profiles 5. Compliance and validity of...
Oct 5, 20194 min read
ESG for large corporations
Index 1. After all, what is ESG? 2. Governance An increasingly latent theme in large corporations and in the open innovation ecosystem...
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