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Digital transformation: Data and Technology

Digital transformation: Data and Technology

3 minutos Running out of time? Read the summary.– Large corporations have great challenges when it comes to data analysis and the possibility of generating insights into them, consequently improving processes.– 58% of the large corporations that were part of the DMR study, are still at the Beginner level towards digital transformation.– Integrating tools to combine third-party information with its own digital assets is what Yapoli makes possible. We come to the third article – in a series of five – in which we Continue lendo

Digital transformation: People, Processes and Culture

Digital transformation: People, Processes and Culture

3 minutos Running out of time? Read the summary.– The commitment of teams and autonomy in improving processes helps large corporations towards digital leadership.– The cultural change of corporations is still linked to the beliefs of an industrial era, where execution is punctual and maximum, with no room for gradual results.– Yapoli assists in the continuous improvement of processes, bringing autonomy to the teams and enabling a more strategic view of your company’s digital assets. As we discussed in the previous article, the dimension Continue lendo

Digital transformation: 9 levers towards the digital leadership of large corporations

Digital transformation: 9 levers towards the digital leadership of large corporations

5 minutos Running out of time? Read the summary.– The digital transformation in large corporations still has its space questioned because it is a very broad topic.– McKinsey study traces a roadmap towards digital maturity. We will use it as a basis to explain how Yapoli assists its customers within the 4 dimensions.– People, processes and culture are the main point on this journey. Having them aligned will ensure your company’s success towards digital leadership.– Automation and tools to add to daily processes, improving Continue lendo

Digital transformation begins in corporate culture

Digital transformation begins in corporate culture

2 minutos “However beautiful the strategy, you should occasionally look at the results”Winston Churchill When we talk about digital transformation in companies, we are talking solely and exclusively about improving performance and ensuring better results through digital solutions. Therefore, we have two pillars implicit in this statement above: the first, in order to improve performance and ensure better results we need to measure. The second, that digital platforms and solutions are measurable. Given this scenario, it becomes easier to understand that digital transformation begins Continue lendo

How a DAM platform can bring cost savings to your area (Part II)

How a DAM platform can bring cost savings to your area (Part II)

6 minutos Running out of time? Read the summary.– The loss of digital assets and the need for content remake, entails more costs in team’s time and money.– Lack of confidential file access governance makes these assets and the company vulnerable.– The creation workflow is long and depends on the approval of several departments involved. Deadlines are usually ignored or missed, preventing the project flow. In addition, the tools used in the company are many and are not interconnected.– Quarterly reports are delivered without Continue lendo

How a DAM platform can bring cost savings to your area (Part I)

How a DAM platform can bring cost savings to your area (Part I)

9 minutos Running out of time? Read the summary.– The day-to-day situations of your company that can generate more costs due to the lack of management of digital assets and that go unnoticed by managers because they are directly linked to the operational cost.– Your content is spread across multiple channels and with restricted access, hampering productivity and preventing simple activities from being completed by your team.– Issues of compliance, validity and outdated materials, enabling inappropriate use of images, for example, can end up generating Continue lendo

How artificial intelligence can improve the digital asset management process

How artificial intelligence can improve the digital asset management process

4 minutos Artificial Intelligence (or A.I. for intimates) is a term that, when mentioned in any context, draw the eyes of anyone. It started to be studied since the 50’s and has numerous definitions but the one that I found most suitable to the context of DAM platforms was this: “Artificial intelligence is a system’s ability to correctly interpret external data, learn from that data and use that learning to achieve specific goals and tasks through flexible adaptation”extracted from Wikipedia https://pt.wikipedia.org/wiki/Intelig%C3%AAncia_artificial And, without realizing Continue lendo

5 Benefits of Digital Asset Management for Trade Marketing

5 Benefits of Digital Asset Management for Trade Marketing

5 minutos Trade marketing is an important part of the marketing strategy of organizations planning to maximize sales and differentiate their products and services at point of sale. It is, therefore, a marketing discipline that guides the development of relationships between manufacturers or service providers and sales channels, by understanding the needs between brands / products, points of sale and customers. In the information age, the use of technologies for managing trade marketing operations, such as field staff management at point-of-sale, inventory control, and Continue lendo