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Digital transformation begins in corporate culture

Digital transformation begins in corporate culture

2 minutos “However beautiful the strategy, you should occasionally look at the results”Winston Churchill When we talk about digital transformation in companies, we are talking solely and exclusively about improving performance and ensuring better results through digital solutions. Therefore, we have two pillars implicit in this statement above: the first, in order to improve performance and ensure better results we need to measure. The second, that digital platforms and solutions are measurable. Given this scenario, it becomes easier to understand that digital transformation begins Continue lendo

How a DAM platform can bring cost savings to your area (Part II)

How a DAM platform can bring cost savings to your area (Part II)

6 minutos Running out of time? Read the summary.– The loss of digital assets and the need for content remake, entails more costs in team’s time and money.– Lack of confidential file access governance makes these assets and the company vulnerable.– The creation workflow is long and depends on the approval of several departments involved. Deadlines are usually ignored or missed, preventing the project flow. In addition, the tools used in the company are many and are not interconnected.– Quarterly reports are delivered without Continue lendo

How a DAM platform can bring cost savings to your area (Part I)

How a DAM platform can bring cost savings to your area (Part I)

9 minutos Are you out of time? Read the summary.– The day-to-day situations of your company that can generate more costs due to the lack of management of digital assets and that go unnoticed by managers because they are directly linked to the operational cost.– Your content is spread across multiple channels and with restricted access, hampering productivity and preventing simple activities from being completed by your team.– Issues of compliance, validity and outdated materials, enabling inappropriate use of images, for example, can end up Continue lendo

How artificial intelligence can improve the digital asset management process

How artificial intelligence can improve the digital asset management process

4 minutos Artificial Intelligence (or A.I. for intimates) is a term that, when mentioned in any context, draw the eyes of anyone. It started to be studied since the 50’s and has numerous definitions but the one that I found most suitable to the context of DAM platforms was this: “Artificial intelligence is a system’s ability to correctly interpret external data, learn from that data and use that learning to achieve specific goals and tasks through flexible adaptation”extracted from Wikipedia https://pt.wikipedia.org/wiki/Intelig%C3%AAncia_artificial And, without realizing Continue lendo

5 Benefits of Digital Asset Management for Trade Marketing

5 Benefits of Digital Asset Management for Trade Marketing

5 minutos Trade marketing is an important part of the marketing strategy of organizations planning to maximize sales and differentiate their products and services at point of sale. It is, therefore, a marketing discipline that guides the development of relationships between manufacturers or service providers and sales channels, by understanding the needs between brands / products, points of sale and customers. In the information age, the use of technologies for managing trade marketing operations, such as field staff management at point-of-sale, inventory control, and Continue lendo

What are the challenges of using Digital Asset Management (DAM) platforms?

What are the challenges of using Digital Asset Management (DAM) platforms?

4 minutos What is Digital Asset Management Platform (better known as DAM) DAM is a software category that basically consists of centralizing, standardizing, distributing and mainly managing digital archives so that everyone involved in industry processes such as trade marketing, customer marketing, brand development, sales, sales capabilities, project management, among others, can use always-approved, up-to-date and centralized digital assets quickly and securely. The use of a DAM platform to manage all of your digital assets brings a lot of advantages when the industry needs Continue lendo

The importance of taxonomy in digital asset management (DAM) in organizations

The importance of taxonomy in digital asset management (DAM) in organizations

2 minutos If you don’t know what a Digital Asset Management platform is (DAM), see this article here before. What is taxonomy? Taxonomy is a process dedicated to classifying and facilitating access to information. Here we will talk about the importance of this process for organizing digital files within an organizational structure. Whose definition, if misunderstood or applied rather than facilitated, makes processes extremely inefficient, even integrating with other digital platforms (e-commerce, APPs, websites, ERPs, etc.). It is common for companies to have shared Continue lendo

9 Benefits of Digital Asset Management for the Industry

9 Benefits of Digital Asset Management for the Industry

4 minutos Trouble finding content? Did you post wrong versions of campaign photos or videos, or have you had to pay a copyright or image penalty? Many companies continue to adapt to the innumerable innovations that are born every day in digital transformation seeking to increase productivity and performance. In a world where content media is today the main player and brings conversion to products in various communication channels (ON and OFF), companies have focused more and more on producing content in many formats. Continue lendo