5 minutos Today we begin a series that will tell a little bit of the story of those who are part of the day to day of Yapoli and help it – behind the screens – to grow. Let’s start with the story of our front-end developer. Marco Antonio was born in Santo André, in the ABC Paulista, but was raised in the Vila Prudente region. Marco didn’t dream of being a developer as a kid, but it’s safe to say that fate had Continue lendo→
1 minuto Index 1. What is GED?2. Yapoli as GED We already know how a DAM (Digital Asset Management) operates within the ecosystem of large corporations. We have already mentioned that Yapoli as DAM also fits into the Content Management Platform concept. Now let’s see how Yapoli fits into another concept that spread in Brazil in the 90’s and that since then has undergone several evolutions: the GED. What is GED? Acronym for Electronic Document Management, GED is the classification of platforms that are Continue lendo→
4 minutos Running out of time? Read the summary.– The overproduction of decentralized content is highlighting inefficiencies and bringing to light the need for organization and security of large corporations.– The demand for specialist platforms such as ECM, DAM, GED and PIM is growing exponentially as a means of restructuring this flood of information.– A Content Platform is responsible for conducting the orchestra of information of a complex integrated or non-integrated digital ecosystem.– Acting as a medium in the digital ecosystem of large corporations, Continue lendo→
5 minutos Running out of time? Read the summary.– Startups within the ESG pillars become agents of transformation and acceleration for large corporations that want to be aligned with ESG standards and best practices.– Eco-92, an event that took place in Rio de Janeiro, highlighted the impacts of environmental problems and placed the theme on the corporate scene, giving magnitude to sustainability.– Among the 3 arms of ESG, corporate governance is the most deficient aspect in large corporations, concluded 50.8% of respondents to the Continue lendo→
4 minutos Running out of time? Read the summary.– Journey and Experience are made up of three essential levers for large corporations to transform themselves digitally.– Content is any and all digital material produced by your team. Yapoli optimizes processes, making content production and distribution faster, smarter, based on performance insights.– Yapoli makes the user experience, Usability, simple and fast by distributing images and videos according to the format of each channel.– Performance measured through integrations with other platforms and AI, extracting information from Continue lendo→
3 minutos Running out of time? Read the summary.– The importance of investing in platforms that integrate to generate data and information that justify your own investment.– Only 1% of the companies that participated in the survey already have this vision and generate insights from their communication from previously measured data.– Yapoli assists large corporations in the management of their information and digital assets, but also generates insights from pieces in their social networks, being able to measure which characteristics performed best. We are Continue lendo→
3 minutos Running out of time? Read the summary.– Large corporations have great challenges when it comes to data analysis and the possibility of generating insights into them, consequently improving processes.– 58% of the large corporations that were part of the DMR study, are still at the Beginner level towards digital transformation.– Integrating tools to combine third-party information with its own digital assets is what Yapoli makes possible. We come to the third article – in a series of five – in which we Continue lendo→
3 minutos Running out of time? Read the summary.– The commitment of teams and autonomy in improving processes helps large corporations towards digital leadership.– The cultural change of corporations is still linked to the beliefs of an industrial era, where execution is punctual and maximum, with no room for gradual results.– Yapoli assists in the continuous improvement of processes, bringing autonomy to the teams and enabling a more strategic view of your company’s digital assets. As we discussed in the previous article, the dimension Continue lendo→
5 minutos Running out of time? Read the summary.– The digital transformation in large corporations still has its space questioned because it is a very broad topic.– McKinsey study traces a roadmap towards digital maturity. We will use it as a basis to explain how Yapoli assists its customers within the 4 dimensions.– People, processes and culture are the main point on this journey. Having them aligned will ensure your company’s success towards digital leadership.– Automation and tools to add to daily processes, improving Continue lendo→
2 minutos “However beautiful the strategy, you should occasionally look at the results”Winston Churchill When we talk about digital transformation in companies, we are talking solely and exclusively about improving performance and ensuring better results through digital solutions. Therefore, we have two pillars implicit in this statement above: the first, in order to improve performance and ensure better results we need to measure. The second, that digital platforms and solutions are measurable. Given this scenario, it becomes easier to understand that digital transformation begins Continue lendo→